I took the lead in steering the creative direction and overseeing the development of all print and digital assets for Fred and Far, in collaboration with owner, Melody Godfred. This includes logo design, photoshoot inspiration/mood boards, packaging, and social media assets. Since 2015, I have been instrumental in driving the brand's evolution, ensuring it remains authentic to its core while adapting to new products and market trends.

Most recently, I illustrated 3 book covers and the interior of 2 books for Melody Godfred, the self love philosopher. Check them out here.